Sustainable Thinking

Museo Salvatore Ferragamo

“Sustainability” defines the human capacity to meet “the needs of the present time without compromising the ability of future generations to meet their own needs”. It is a global challenge that is not limited to production methods but also implies a greater focus on the environment overall: from energy consumption to the volume of waste, from the choice of raw materials to the workers health. Equilibrium must be restored, beginning with a more aware and shared way of thinking that is capable of engendering new strategies of development and co-existence. The fashion industry, for its part, is facing the path towards sustainability also through innovative approaches adopted by brands with a consolidated market presence like Salvatore Ferragamo, using new high-performance ecological materials and optimizing production processes.