FROY
Founded by Arman Avetikyan Froy, it is a research path that explores original solutions using knits as a fabric, reconciling traditional and innovative yarns, exploiting materials and processes to obtain hybrid, versatile and speaking surfaces.In his collections Froy links distant cultures, grasping the connections between aesthetics that are only apparently distant.The designer projects these distances into imaginary encounters, filtering them through the prism of creativity, giving them shape and perspective.The key elements of this process are geometry and traditions, which flow vividly into the designer's illustrations.
#2 Collection SS21
Website froy.club
Instagram @froy_club
Facebook Froy Club
Contact info@froy.club
See and Order - Area B2B
ALL BRANDS
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NTMB
Discover more →NTMB is an italian collective from Naples working on handmade customization and crafting of garments. The acronym NTMB, NEVER TOO MUCH BASIC, it has been chosen for the principle that clothes should have recognisable features, breaking t...
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SANDRO MARZO
Discover more →Basel-born designer Sandro Marzo established his namesake label in 2012 shortly after graduating the fashion bachelor course at Academy of Art and Design Basel. He has since steadily evolved his vision and work philosophy, and carved out...
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PATRICK MCDOWELL
Discover more →Born in Liverpool and graduated from the Central Saint Martins in London, Patrick Mcdowell made his catwalk debut in London in 2018 and is now one of the young British talents, recognized for his, far from minimal commitment to sustainab...
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TEESHARE
Discover more →Fashion designer, since 1999 she has been working for italian fashion studies, charged with trend research, fabric choice, and collection development for many women’s sportswear brands. In January 2013, she launched teeshare, a project which com...
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FROY
Discover more →Founded by Arman Avetikyan Froy, it is a research path that explores original solutions using knits as a fabric, reconciling traditional and innovative yarns, exploiting materials and processes to obtain hybrid, versatile and speaking su...
See more →.jpg)
BLUE OF A KIND
Discover more →Arriving in fashion almost by chance after graduating in Economics, Fabrizio Consoli has worked in the sector for over fifteen years covering various roles, from strategy and sales, marketing and communication to digital ...
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