WEAREWAO

From an idea of Erika Moriconi and Michele Stignani, and with the creative direction of Gianmarco Giacometti, WAO the Eco Effect Shoes debuts in 2018 on Kickstarter: shoes in hemp and other sustainable materials dyed with natural extracts, disposed of at the end of life with a very low environmental impact. The campaign is a success, production and e-commerce start immediately. In 2019, WAO NYLONG arrives, the shoe with upper in 100% regenerated nylon from abandoned fishing nets and industrial waste. The innovation of WAO products is contained in its Eco Effect: the choice of natural, recyclable or regenerated materials, the ethical and transparent supply chain, the Italian production, the disposal through vermiculture, the donation of 4% for each purchase to an institution that protects the environment and animals. For 2021 WAO plans to expand distribution and introduce new products.

Collection Was The Eco Effect Shoes

 

Website wearewao.com
Instagram @we_are_wao
Facebook We are who
Contact sales@dresstolive.it

 

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ALL BRANDS

NTMB
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NTMB is an italian collective from Naples working on handmade customization and crafting of garments. The acronym NTMB, NEVER TOO MUCH BASIC, it has been chosen for the principle that clothes should have recognisable features, breaking t...

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SILVIA GIOVANARDI
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Artist - Sustainable Fashion Designer After academic studies in Classic Literature and Fashion Design, I managed the Etro men's artistic office for almost 6 years, then I started putting my art in the service of sustaina...

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TIZIANO GUARDINI
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"There is no difference between us and the environment".Born in 1980, Tiziano Guardini is the creator of ECOuture, an "evolutionary" way of making Couture, which expertly mixes tailoring, innovation, respect and experimentation.For him, ...

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PATRICK MCDOWELL
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Born in Liverpool and graduated from the Central Saint Martins in London, Patrick Mcdowell made his catwalk debut in London in 2018 and is now one of the young British talents, recognized for his, far from minimal commitment to sustainab...

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FROY
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Founded by Arman Avetikyan Froy, it is a research path that explores original solutions using knits as a fabric, reconciling traditional and innovative yarns, exploiting materials and processes to obtain hybrid, versatile and speaking su...

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RIFÒ
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Founded in December 2017 by Niccolò Cipriani, Rifò produces high quality garments and accessories, made with 100% regenerated textile fibers. Thanks to a mechanical and artisanal process developed in Prato more than 100 years ago, Rifò is...

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SANDRO MARZO
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Basel-born designer Sandro Marzo established his namesake label in 2012 shortly after graduating the fashion bachelor course at Academy of Art and Design Basel. He has since steadily evolved his vision and work philosophy, and carved out...

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AGOGIC
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Italy, 2020. Weatherproof 2.0 – with its Agogic Outerwear product line, Agogic is bringing classic rainwear, outdoor lifestyle and athleisure luxury to the big city. The target group includes active, working people bet...

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