BRANDS June 19th, 2021

WRÅD

 

WRÅD is a Focus Design Studio and Innovative Start-UP dedicated to challenging the non-sustainable status quo of the fashion industry through education, innovation and design.
Born as a no-profit educational movement, WRÅD is today developing innovative design products with purpose, engineered to meet the true needs of society and nature, like GRAPHI-TEE Endorsed by Perpetua - a t-shirt which repurposes graphite powder otherwise wasted in landfills in the dyeing process, eliminating the use for chemical pigments. A process inspired by an ancient Roman dyeing technique here re-imagined for a better future. 

The new collection called WAKE, developed together with the company Tonello, is entirely dyed in Vicenza with plants, flowers and plant-based disposals. Three colors to represent our natural emotions: yellow, purple and pinck, respectively obtained from reseda, camping wood, madder roots.

 

Website wradliving.com
Instagram @wrad_living
Facebook Wrad Living
Contact frank@wradliving.com

 

 

Brands

FROY
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  Froy is a knitwear line launched in 2018 by Arman Avetikyan, an Armenian designer who studied between Russia and Milan (where he graduated in Knitwear Design and works), taking an eclectic approach to the fashion ...

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GOOD SUSTAINABLE MOOD
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  Good Sustainable Mood is the Made in Italy 5.0 brand: sustainable and innovative. The team researches and tests the most innovative fabrics, choosing a 100% Made in I...

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SHIRTÈS
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  Shirtès is an idea of ​​Francesco Paolo Bompensa and was born from the idea of ​​enhancing the area of Pescara by combining the sartorial tradition with the ...

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K_ERRIIH
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  Kerriih is a floating duo who mainly work with knitwear and crochet. The products are entirely handmade with regenerated yarns, choosing the ones with natural origin as much as they can. The project is based on th...

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BROWNMILL COMPANY
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  BrownMill is an innovative lifestyle brand of luxury clothing that is presented as a combination of bespoke tailoring and street wear. All clothes are produced using recycled textile material that comes from clothi...

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GILBERTO CALZOLARI
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  Gilberto Calzolari is a luxury prêt-à-porter made in Italy with a green soul that believes that elegance and beauty should walk along with respect for our plan...

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WEAREWAO
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  WAO, which stands for "We are One", is a footwear brand but above all it is a collective that brings together Italian designers, entrepreneurs and artists with one mi...

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FABBRICATORINO
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  FABBRICATORINO has a long tradition, founded in the 1920s as "Società Anonima Fabbrica Torino" was specialized in the production of Bakelite objects and components. ...

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