BRANDS September 17th, 2022


CHA is a brand for the daring. The aware.
The souls that travel - the world within themselves. FW22 is a personal story, back to our Heritage.

Where we come from. Back to the Roots of our brand, CHA. We want to inspire you with our divine heritage. With our FW22 collection we celebrate different African craftmanships. Our unique patterns have hidden references that represent our roots. Inspired by traditional African cultural identity. From symbols on Bogolan mud cloths and traditional clothing of the Maasai tribe - to the detailed woven patterns of the Kente cloth and the graphic hand painted houses of the Ndbele tribe. All patterns are laser-burned into the leather. They are a form of self expression and identification. A representation of what CHA stands for.


Instagram @cha.label
Contact [email protected]