BRANDS June 19th, 2021

WRÅD

 

WRÅD is a Focus Design Studio and Innovative Start-UP dedicated to challenging the non-sustainable status quo of the fashion industry through education, innovation and design.
Born as a no-profit educational movement, WRÅD is today developing innovative design products with purpose, engineered to meet the true needs of society and nature, like GRAPHI-TEE Endorsed by Perpetua - a t-shirt which repurposes graphite powder otherwise wasted in landfills in the dyeing process, eliminating the use for chemical pigments. A process inspired by an ancient Roman dyeing technique here re-imagined for a better future. 

The new collection called WAKE, developed together with the company Tonello, is entirely dyed in Vicenza with plants, flowers and plant-based disposals. Three colors to represent our natural emotions: yellow, purple and pinck, respectively obtained from reseda, camping wood, madder roots.

 

Website wradliving.com
Instagram @wrad_living
Facebook Wrad Living
Contact frank@wradliving.com

 

 

BRANDS

ETICO - SARTORIA MARCHIGIANA
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  ètico - Sartoria Marchigiana was born in 2019 with the desire of producing responsible tailored clothing for women, men and kids. A responsible approach strongly linked to the quality of material...

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BLUE OF A KIND
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  “The world does not need another fashion company” states Blue of a kind. The project blue of a kind was born in a post-modern cultural era, with the vision of defining new standards for the fashion industr...

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ZEROBARRACENTO
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  ZEROBARRACENTO is an emerging brand of gender-neutral outerwear committed to promoting zero-waste planning. “Zero” means zero waste, less pollution and reduced em...

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PEPPINOPEPPINO
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  PeppinoPeppino was born in 2015 as a web magazine focused on denim and niche brands. The IG account associated with the blog soon builds a community of followers and ...

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VUSTRA
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  Vustra was born in 2017 as a clothing line designed for modern and conscious customers. Aware of the dark side hidden in  the fashion industry (use of harmful su...

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TEESHARE
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  Creating a countertrend to the need of moving abroad for a job, from the idea of ​​having a product made in Italy that puts people at the center, recognizing thei...

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KIDS OF BROKEN FUTURE
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KIDSOFBROKENFUTURE is a fashion brand that started from the desire to get out of the present, to represent the society of the future. KIDSOFBROKENFUTURE begins as a social criticism about our behavior and its consequences for our future with an ir...

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