BRANDS June 19th, 2021

WRÅD

 

WRÅD is a Focus Design Studio and Innovative Start-UP dedicated to challenging the non-sustainable status quo of the fashion industry through education, innovation and design.
Born as a no-profit educational movement, WRÅD is today developing innovative design products with purpose, engineered to meet the true needs of society and nature, like GRAPHI-TEE Endorsed by Perpetua - a t-shirt which repurposes graphite powder otherwise wasted in landfills in the dyeing process, eliminating the use for chemical pigments. A process inspired by an ancient Roman dyeing technique here re-imagined for a better future. 

The new collection called WAKE, developed together with the company Tonello, is entirely dyed in Vicenza with plants, flowers and plant-based disposals. Three colors to represent our natural emotions: yellow, purple and pinck, respectively obtained from reseda, camping wood, madder roots.

 

Website wradliving.com
Instagram @wrad_living
Facebook Wrad Living
Contact [email protected]

 

 

BRANDS

FROY
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  Froy is a knitwear line launched in 2018 by Arman Avetikyan, an Armenian designer who studied between Russia and Milan (where he graduated in Knitwear Design and works), taking an eclectic approach to the fashion ...

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KIDS OF BROKEN FUTURE
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KIDSOFBROKENFUTURE is a fashion brand that started from the desire to get out of the present, to represent the society of the future. KIDSOFBROKENFUTURE begins as a social criticism about our behavior and its consequences for our future with an ir...

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TEESHARE
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  Creating a countertrend to the need of moving abroad for a job, from the idea of ​​having a product made in Italy that puts people at the center, recognizing thei...

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THE SILTED COMPANY
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  The Silted Company is a collective made up of innovative surfers, designers, musicians, photographers and directors who celebrate the sea and the world of surfing thr...

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ROBERTO DI STEFANO
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  Roberto di Stefano was born in Switzerland and lived his childhood in Zurich. He then continued his studies in Art and Fashion Design at the International School of H...

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GIN SALEMÒ
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  After graduating in 2014, Gin Salemò worked for various designers, while pursuing his fashion studies at Central Saint Martins in London. The decision to found his b...

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K_ERRIIH
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  Kerriih is a floating duo who mainly work with knitwear and crochet. The products are entirely handmade with regenerated yarns, choosing the ones with natural origin as much as they can. The project is based on th...

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BAV TAILOR
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  BAV TAILOR is a luxury brand living in harmony with men and the environment. The brand uses certified materials, all natural and recycled, able to enhance clean and geometric shapes inspired by architecture, design and East...

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