BRANDS June 19th, 2021

WRÅD

 

WRÅD is a Focus Design Studio and Innovative Start-UP dedicated to challenging the non-sustainable status quo of the fashion industry through education, innovation and design.
Born as a no-profit educational movement, WRÅD is today developing innovative design products with purpose, engineered to meet the true needs of society and nature, like GRAPHI-TEE Endorsed by Perpetua - a t-shirt which repurposes graphite powder otherwise wasted in landfills in the dyeing process, eliminating the use for chemical pigments. A process inspired by an ancient Roman dyeing technique here re-imagined for a better future. 

The new collection called WAKE, developed together with the company Tonello, is entirely dyed in Vicenza with plants, flowers and plant-based disposals. Three colors to represent our natural emotions: yellow, purple and pinck, respectively obtained from reseda, camping wood, madder roots.

 

Website wradliving.com
Instagram @wrad_living
Facebook Wrad Living
Contact [email protected]

 

 

BRANDS

KIDS OF BROKEN FUTURE
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KIDSOFBROKENFUTURE is a fashion brand that started from the desire to get out of the present, to represent the society of the future. KIDSOFBROKENFUTURE begins as a social criticism about our behavior and its consequences for our future with an ir...

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BAV TAILOR
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  BAV TAILOR is a luxury brand living in harmony with men and the environment. The brand uses certified materials, all natural and recycled, able to enhance clean and geometric shapes inspired by architecture, design and East...

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ARTKNIT
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  Digital platform and brand, Artknit Studios connects the best Italian manufacturers and knitwear factories to final customers from all over the world. The garments ar...

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FLAVIALAROCCA
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  Born in 1985 in Rome, Flavia La Rocca founded her namesake brand in 2013. A brand that offers modular, responsible and contemporary clothing. The designer has been re...

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FABBRICATORINO
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  FABBRICATORINO has a long tradition, founded in the 1920s as "Società Anonima Fabbrica Torino" was specialized in the production of Bakelite objects and components. ...

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CLANDESTINA
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  Clandestina is the first fashion brand born in Cuba (founded in 2015 by Idania Del Rio) but also a collective made up of artists, designers and creatives living in La Habana Vieja. A brand expressing pure local cr...

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LUCQUES
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  Since 2014, the premium menswear brand Lucques aims to renew men's fashion through garments that combine sophisticated and contemporary styles, which delivers a concr...

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