BLUE OF A KIND INTERVIEW

Can you be truly sustainable in the fashion world?

"Blue of a Kind makes its denim garments using pre-existing fabrics, leading consumers to be part of a conscious and responsible community from the moment of purchase."

Blue of a Kind is not an established fashion company; when was it born and its philosophy?

"Blue of a Kind is a project born three years ago, a bit for fun. We wondered what the product with the least impact on the environment was, and we candidly answered, "what already exists." We realized almost immediately that something more could have been behind the semi-serious response. That is the origin of our philosophy to work exclusively with what already exists, whether it is clothing (stock, used, or vintage) or materials already produced for other purposes (e.g., faulty fabrics or production residues)."

Is your approach a sustainable approach at 360°?

"I do not believe that any production activity can declare itself 100% sustainable, not even by implementing compensation works. If you produce something, you use resources, and resource usage always impacts, however small. Therefore, our goal is to minimize at the highest possible level our impact, with particular regard to water, the most used and abused resource in the denim industry. We pursue this direction with conviction and continuously try to find the most effective solutions and the greenest partners, trying to address every aspect of the business critically. We address first of all those who share our worldview and our challenge to realign the sense of beauty and the pleasure of liking each other to the desire not to compromise to do so."

Where and how are your jeans made?

"Our jeans are studied, disassembled, and made all near Milan, in our partners and production partners' plant. I am talking about "disassembled" not by chance: upcycled garments are nothing more than pre-existing garments that are shielded in all their parts to be then repackaged, using the old jeans disassembled as raw canvas, recreating new models with totally new shapes, but with the memory and flavor of a garment that bears with it the signs of a previous life."

Vintage is experiencing a new golden season, thanks above all to the younger generations. How important is the awareness of the past for the fashion of the future?

"Very much. Fashion has often had a circular trend; rediscovery has been part of designers' work practically always. On the other hand, we have taken this sense of the past's reworking to a more extreme level; I would say literal, joining the movement of "circular" fashion precisely. One of our adages says that the past is the material of which the future is composed. However, I also believe that this awareness will take on a broader and more profound value in light of the sector's mistakes. To correct the trajectory that has led us to the overproduction of clothing and the environmental and social consequences we all know today."




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