MAGAZINE

July 16th, 2021
MUL OLGA
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  Hand embroidery teacher, seamstress and stylist, Olga Mul defines herself as daughter of the world. Born in Ukraine to a Polish mother and Austrian father, she lived in Germany where she studied and worked, until she ...

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June 23rd, 2021
THE CANVAS: MEET DEVIN GILMARTIN, Co-Founder & Co-CEO
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Can you tell us about the collection you are presenting at White? Inspirations, key pieces, materials...  The Canvas’ selection for WHITE Milano wa...

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June 21st, 2021
BRING SS22
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  What are the aesthetic codes and the essential reference points of your brand...

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June 19th, 2021
ZEROBARRACENTO SS22
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  The “zero” in the brand’s name means no waste, less pollution and reduced emissions. “Cento” (one hundred) on the other hand, means 100% high quality, Made in Italy, sustainable and transparent productio...

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June 19th, 2021
THE SILTED COMPANY SS22
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  How and when The Silted Company was born? The brand was born in 2016 in Romagna, from the idea of two friends (back then a little older than...

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June 19th, 2021
WEAREWAO SS22
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  Sustainable resources, vegetable dyes, biodegradable soles: WAO is a virtuous footwear brand that promotes and spreads the education and respect of the planet and its resources. WAO takes care of the whole life cy...

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June 19th, 2021
VUSCICHE' SS22
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  Behind Vusciché is Diana Eugeni Le Quesne, former rebel world’s citizen with years of experience in visual arts, fashion and technology. At some point she feels the need to go back home, in Abruzzo, where she m...

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June 19th, 2021
TEESHARE SS22
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  What is fashion for you? Fashion is a message to be worn. When ...

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June 19th, 2021
BROWNMILL COMPANY SS22
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  Can you tell us about the collection you are presenting at White? Inspirations, key pieces, materials…. The colle...

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June 19th, 2021
SIMON CRACKER SS22
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  Simone Botte is a graphic designer who works in a fairly famous fashion company: by the time he is realizing that through clothing he could begin to have his say. The idea of ​​the Simon Cracker brand arrived ...

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June 19th, 2021
SILVIA GIOVANARDI SS22
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  Fashion designer, painter and photographer, Silvia Giovanardi offers seasonless and genderless garments but above all respectful of the environment and man. ...

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June 19th, 2021
SEAY SS22
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  How did you choose the name of the brand and how did the idea of Seay's come about? Actually, we started with the name Soseaty Col...

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June 19th, 2021
ROBERTO DI STEFANO SS22
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  How did your company start? When I opened the brand Roberto di Stefano in 2017, I focused everything on strong and minimal, everyd...

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June 19th, 2021
FLAVIALAROCCA SS22
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  From Rome, founder of the brand that bears her name, winner of the Franca Sozzani GCFA Award for the best emerging designer at the Green Carpet Fashion Awards Italy in 2019, Flavia La Rocca proposes functional, et...

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June 19th, 2021
ADIFF SS22
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What are the aesthetic codes and the essential reference points of your brand?...

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June 18th, 2021
SARA VALENTE SS22
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What about Sara Valente's DNA? Authenticity, every single piece is conceived, designed and produced by me. It is a c...

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June 18th, 2021
SANDRO MARZO SS22
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  Tell us about the philosophy behind your products and your brands dna Exploring concepts of uniform and ...

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June 18th, 2021
RIFO' LAB SS22
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  “It is our main value and the reason why the brand exists. For us, sustainability means producing through regenerated fibers that save water and exhaustible resources, through local and flexible production and avoiding ov...

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June 18th, 2021
REUBEN OLIVER SS22
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  What are the aesthetic codes and the essential reference points of your brand? “Quality, comfort, and style. And it's in that or...

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June 18th, 2021
R3UNITE SS22
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  1. Can you tell us about the collection you present at WSM? This collection presents seaso...

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June 18th, 2021
PEPPINOPEPPINO SS22
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  Introduce yourself! I have been working in the clothing world for more than 20 years and I started with an internship in one of th...

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June 18th, 2021
PAR.CO DENIM SS22
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  Can you tell us about the collection you are presenting at WSM? Inspirations, key pieces, materials etc. The new Par.co Denim coll...

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June 18th, 2021
OH CARLA SS22
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  Why a responsible brand? A brand born in this historical moment cannot fail in questioning itself about sustainability. Obviously,...

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June 18th, 2021
MUNDANE SS22
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  Mundane was founded by Luca Di Fabio, an Italian designer living in Nashville, Tennessee. The goal? «Using upcycling techniques  to create a type of fashion that lasts forever, mixing creativity of different...

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June 18th, 2021
MISHIMI SS22
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  Behind Mishimi there is Michelle Sciarra, 24, from San Benedetto del Tronto (AP). Her scientific studies pushed her towards upcycling and more responsible fashion as it gave her the awareness on ecological and bio...

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June 18th, 2021
MARCELLO PIPITONE SS22
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  Marcello Pipitone was born in Milan, on the outskirts of zone 8 of the Gallarate district, in Bonola. It is no coincidence, in fact, that on his garments you can read his name and “Bonola” just under. Since ch...

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June 18th, 2021
LESSICO FAMILIARE SS22
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  It all started just before the pandemic, when friends, former NABA comrades and roommates for 10 years Riccardo Scaburri and Alberto Petillo begin to cut sweaters in pieces, just for fun. The lockdown arrives and ...

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June 18th, 2021
K_ERRIIH SS22
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  They come from the same city but met each other in Berlin. Behind Kerriih there are two heads - E. and M. - who, as far as possible, love to keep their identity a mystery. E. studied fashion design, while M. gradu...

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June 18th, 2021
HEDGREN SS22
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  What are the aesthetic codes and essential reference points of your brand?  “Over twenty-five years ago, Hedgren was born i...

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June 18th, 2021
GOOD SUSTAINABLE MOOD SS22
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  Evolved fashion, defined 5.0, between sustainability and innovation. This is how the brand Good Sustainable Mood communicates with its customers, to tell them about green, slow and fascinating fashion. As explaine...

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June 18th, 2021
GIN SALEMÒ SS22
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  Born and raised in Lithuania, Gin Salemò lived and studied around the world, until she landed in Milan, where she decided to found the brand that bears her name. The project is conceived as a collection of artist...

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June 18th, 2021
GILBERTO CALZOLARI WSM
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  Who is Gilberto Calzolari today? If I look back, I see in the last 4 years spent working at my start up a path made of so much pas...

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June 18th, 2021
GENTILE MILANO SS22
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  In 2016 he left Puglia to move to Milan, where he studied fashion design at NABA. He is Gioacchino Gentile, 24, founder of the brand Gentile Milan...

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June 18th, 2021
FROY SS22
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  What are the codes, the essential reference points of the brand? The Froy world is born from a cultural and artistic mix that brin...

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June 18th, 2021
FOXYLAB NY SS22
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  What are the aesthetic codes and the essential reference points of your brand? “FoxyLab New York identity lays in between art an...

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June 18th, 2021
FESTA FORESTA SS22
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  Introduce yourself My name is Laura Zura-Puntaroni, I'm 29, I come from the world of architecture but I am passionate about a thou...

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June 18th, 2021
FABBRICATORINO SS22
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  What is the Mission of FABBRICATORINO? For FABBRICATORINO the mission is to support and preserve the Italian artisan tradition and...

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June 18th, 2021
F/CE. SS22
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  Can you tell us about the collection you are presenting at White? Inspirations, key pieces, materials… At F/CE., key to our desi...

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June 18th, 2021
ETICO SARTORIA MARCHIGIANA SS22
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  Marta and Valentina are two girls passionate about the recovery of ancient crafts, such as tailoring and natural dyeing. Their brand, ètico - Sartoria Marchigiana, was born from asking themselves how they could p...

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June 18th, 2021
ECOALF SS22
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  What is the mission of Ecoalf, what kind of objectives does it want to tackle? Since 2009, the year Ecoalf was founded, Javier Goy...

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June 18th, 2021
CLANDESTINA SS22
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  What are the aesthetic codes and the essential reference points of your brand? “Imagine you are the child of soviet misha and di...

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June 18th, 2021
CASAGIN SS22
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  CasaGIN is an Italian start-up of sustainable underwear and clothing. How was the brand born? The CasaGIN project was born in 2017...

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June 18th, 2021
BGBL SS22
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  Luxury upcycling, which transforms leather coming from food industry waste and old game balls into designer bags and backpacks. "The result? A well made collection of Made In Italy accessories that does good ». A...

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June 18th, 2021
BAYRIA SS22
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  How did the idea of ​​the brand came? And how has Bayria evolved today? Bayria Eyewear was born in 2018 from the desire of cre...

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June 18th, 2021
BAV TAILOR SS22
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  BAV TAILOR è un brand di lusso sostenibile In armonia con l'uomo e l'ambiente. I materiali usati, certificati naturali e riciclati,  valorizzano forme pulite e geometriche Ispirate all'architettura, al desig...

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June 18th, 2021
ARTICHOKE BAGS SS22
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  From sails to backpacks, to create a fashion product that combines sustainability and coolness at the same time. This is the goal of the Made In Italy brand: Artichoke. As explained by Lorenzo Scotto, founder and administra...

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June 18th, 2021
ARTKNIT SS22
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  Alessandro Lovisetto is Founder and CEO of Artknit Studios, a brand and digital platform that connects the best Italian knitwear manufacturers to final customers from all over the world. ...

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June 18th, 2021
ĀPA-INTEMPORAL SS22
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  Can you tell us about the collection you are presenting at White? Inspirations, key pieces, materials… ĀPA-Intemporal is presen...

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June 18th, 2021
AGOGIC SS22
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  What are the aesthetic codes for Agogic and where does it take inspiration from? Agogic outerwear references classic shapes in con...

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June 18th, 2021
REFLECT EYEWEAR INTERVIEW
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Tell us about your journey and how your brand reality was conceived. "I grew up in my dad’s glasses lab, so I’ve been familiar with handmade glasses s...

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January 28th, 2021
DORIA & DOJOLA
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Doria & Dojola is a Milanese brand that blends the talent of creatives trained at the Central Saint Martins College of Art and Design with the expertise of Biella fabric producers....

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January 28th, 2021
DEL SANTO CASHMERE
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Del Santo Cashmere was founded in 1999 as a manufacturer of handmade knitwear for the best brands in the industry. The two main principles were already then quality and dedication to work. Those values come together with passion, elegance and cust...

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January 28th, 2021
THE DUST COMPANY
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The Dust Company creates goods designed to remain and become witnesses of a lived humanity, of the love for objects in their purity. It wants to be part of people's history through the use and consumption of its products, which come to impreg...

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January 28th, 2021
FORTU MILANO
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Fortu is a brand born in Milan in 2015 with the intention of combining classical and contemporary style at its best. Italian craftsmanship and qualitative excellence are the basis of it all. The brand is the result of the long collaboration b...

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January 28th, 2021
DANIEL & BOB
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Daniel & Bob was founded in Ferrara in the early 1970s thanks to the initiative and creativity of founders Daniele and Roberto, who were later joined by Andrea Bortolotti. The brand combines the values of tradition and experience with the...

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January 26th, 2021
THE SUSTAINABLES
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The Sustainables is headed by Maria and Hanna. Their 10-year experience in the fashion business has led them to a feeling of need to change. The mission is to implement sustainable principles throughout the fashion chain. They work to connect buye...

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January 20th, 2021
SUSTAINABLE BRAND PLATFORM
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An interview with Alex Albini The Sustainable Brand Platform (SBP) is a new platform which uses its own algorithm and block-chain technology to offer an environmental and ethical evaluation of emerging brands at an international level and p...

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January 20th, 2021
WHAT IF UPCYCLE
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WHAT IF upcycle is a service that promotes a sustainable approach to production, creating quality functional unique accessories, made out of scraps, stock or unsold products. Its founder explains in detail its philosophy and modus operandi. ...

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January 20th, 2021
SARTORIA INGLESE
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Barròco is a digital platform born in 2018 with the intention of supporting Italian artisan workshops and producers, helping them to obtain the success and international visibility that are due to the garments that express the best Made in Italy,...

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January 20th, 2021
BARRÒCO FOCUS ON: CRUNA
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Barròco is a digital platform born in 2018 with the intention of supporting Italian artisan workshops and producers, helping them to obtain the success and international visibility that are due to the garments that express the best Made in Italy,...

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January 20th, 2021
BARRÒCO FOCUS ON: BRESCIANI
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Barròco is a digital platform born in 2018 with the intention of supporting Italian artisan workshops and producers, helping them to obtain the success and international visibility that are due to the garments that express the best Made in Ital...

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January 20th, 2021
BARRÒCO FOCUS ON: ALPO
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Barròco is a digital platform born in 2018 with the intention of supporting Italian artisan workshops and producers, helping them to obtain the success and international visibility that are due to the garments that express the best Made in Ital...

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January 20th, 2021
CARACENI INTERVIEW
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The history of F. Caraceni Tailoring The history of Sartoria F. Caraceni began with Maestro Ferdinando Caraceni who arrived in Milan in 1939. He first worked with Domenico in via Montenapoleone and then went to war. Back, he went to work wi...

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January 20th, 2021
BARBERA INTERVIEW
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"All our lives, we have heard our father called Maestro, and that has always made us proud of him, now that they call us Maestro, we know that it is our father who is very proud of us."Barbera Sandro & Figli is an artisan company rooted in...

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January 16th, 2021
MIRTA: A HANDMADE FUTURE
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We dream of a world where the value of an object is no longer determined by its price or brand, but rather by its peculiarities, uniqueness and the heritage it tells.We firmly believe that the future will be carved by the hands, mind and heart...

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January 16th, 2021
SCHOOL OF WRÅD
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"Sustainability: there's lots of talk about this along with growing confusion. Now, more than ever, the truth about "fashion and sustainability" is artificially controlled by businesses focused solely on profit, to the detriment of millions of peo...

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January 15th, 2021
CITTADELLARTE – FONDAZIONE PISTOLETTO
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Cittadellarte Fashion B.E.S.T. (Better Ethical Sustainable Think-Tank) is alaboratory that since 2009 has been committed to the development of sustainabilityin the textile sector, gathering in a platform dozens of companies producing eco-s...

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January 15th, 2021
COLOGNI FOUNDATION INTERVIEW
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Craftsmanship Made in Italy between heritage and new perspectives Interview with Alberto Cavalli, General Manager, Fondazione Cologni dei Mestieri d'Arte How is the concept of artisan...

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January 15th, 2021
ARLO HAISEK INTERVIEW
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Tell me about your background and the launch of  your brand? "I have always created sculptures and other objects with fragments of wood, gears, but joining metal was an ...

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January 15th, 2021
BOBBLEHAUS INTERVIEW
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Tell us about your career and how your reality was born. "My current reality was born when I decided to design for myself. I worked in the industry for 3 ...

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January 15th, 2021
KIDS OF BROKEN FUTURE INTERVIEW
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How was this new brand born?"KOBF was the dissertation of my wife Marta Sanchez Castaneda, who is the designer of the brand. The project imagined how the society of 2050 wou...

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January 14th, 2021
WUULS INTERVIEW
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On an excursion in the Gran Sasso mountains, Emanuela Picchini discovers an association that deals with native sheep and biodive...

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January 14th, 2021
WRÅD INTERVIEW
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"We had to teach ourselves what sustainability in fashion meant", Matteo Ward tells the genesis of WRÅD, an innovative start-up...

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January 14th, 2021
STORIES MILANO INTERVIEW
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A passion for the environment and sustainability, design and quality of the materials. These are the key features of the brand Stories, headed today by designer and co-founder Stefano Giordano, together with the team, the visionary wants to revolu...

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January 14th, 2021
SINOBI INTERVIEW
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«We try to create cool square slippers!» said Alexander to Shushan a year ago. After 5 months of hard work and difficult choices, many samplings and tryouts later - and here is SINOBI.  ...

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January 14th, 2021
PAR.CO DENIM INTERVIEW
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Tell us about your journey and how your reality was born "Par.co Denim, whose name comes from the founders, the Parimbelli Cousins, is the brand of the company Par.co Fashion...

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January 14th, 2021
ID EIGHT INTERVIEW
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How did you launch the project? "After seeing the enthusiasm of our friends, we decided to launch a crowdfunding campaign. In the first 24 hours, we raised 12 thousand euros,...

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January 14th, 2021
GOOD SUSTAINABLE MOOD INTERVIEW
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How, when, and why you launched Good Sustainable Mood? "Graduated in cultural heritage, in 2012, I started working as a buyer for a large group. All right, beautiful expe...

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January 14th, 2021
CYCLED INTERVIEW
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When was Cycled born, and what is its philosophy? "Cycled was born from the strong passion for cycling and the philosophy surrounding it, made up of willpower and that sense ...

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January 14th, 2021
BE.GIN INTERVIEW
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Tell us about your journey and how your reality was born. "Be.Gin is the eco-sustainable sportswear brand part of CasaGIN, a project born in 2017 from Daniela Prandin's idea,...

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January 14th, 2021
ARTICHOKE INTERVIEW
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ARTICHOKE BAGS is the brand dedicated to great travelers and all those who always live on the move, a sustainable brand in which a contemporary aesthetic accompanies the product's functional aspect. ...

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January 14th, 2021
WAXMAN BROTHERS INTERVIEW
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  Tell us about your path and how your reality was born "The Waxman Brothers project was bo...

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January 14th, 2021
VANADIO23 INTERVIEW
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Tell us about your journey and how your brand began?  "The essence of my reality is painting. I have always painted. It is this passion that led me to study art first an...

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January 14th, 2021
CHATTOUCHÉ INTERVIEW
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"The only solution when you are afraid of the dark is to look inside until you see shades of light". Marcelo Sanchez found new energy from a complicated life passage and channeled it positively influencing society with its mystical value...

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January 14th, 2021
FABBRICATORINO INTERVIEW
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"Bringing together the Italian artisan tradition with the digital transformation." That is the mission of Fabbricatorino. The brand, taken over by the entrepreneur Alessandro Monticone, aims at sustainability, design, high-quality materi...

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January 14th, 2021
IMJIT INTERVIEW
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Tell us about your journey and how your reality was born."I started after my experience in the world of knitwear. I worked as a worker and programmer for the high end of the...

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January 14th, 2021
L.G.R INTERVIEW
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Elegance, refinement, high quality, and great determination: these are the key points of the work of Luca Gnecchi Ruscone, founder of the brand of eyewear deluxe L.G.R. That continues to surprise its customers with unique collections and collabora...

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January 14th, 2021
MICH VASCA INTERVIEW
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Michael Spartano is the soul of "Mich Vasca"; a niche leather goods brand. It was born in response to the need to meet the needs of people through aesthetics and functionality. ...

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January 14th, 2021
NTMB INTERVIEW
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Craftsmanship, sustainability and glamor are the characteristic features of NTMB, a Neapolitan brand founded by Davide De Vivo and...

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January 14th, 2021
PROGRAMMA INTERVIEW
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Davide Gallo, founder of Programma, recounts the origin of his brand and the values that influence its creative process. When and how did fashion come into your life? ...

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January 14th, 2021
1005 INTERVIEW
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Tell us about your path and how your reality was born? "I often avoid talking about myself, as if my figure didn't exist. I love to talk about my brand so much that all in al...

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January 14th, 2021
TEESHARE INTERVIEW
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How was your project born? "I worked for many years in consulting firms, mainly in women's denim and sportswear collections in Italy and in Spain.I have firsthand experience ...

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January 14th, 2021
TIZIANO GUARDINI INTERVIEW
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"Nature does not have the concept of waste and we feel challenged to realign ourselves to this law so profound, so simple, so true". Tiziano Guardini has dedicated his life and his work to the environment, the new collection by the Roman designer ...

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January 13th, 2021
BLUE OF A KIND SS22
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  Can you tell us about the collection you are presenting at WSM? Inspirations, key pieces, materials... Ours is an ongoing co...

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January 13th, 2021
FEDERICO CINA INTERVIEW
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Romagna everywhere. For Federico Cina, designer winner of the Who Is On Next contest? 2019, his home country is everything. And you can see it in all its collections: solar, ironic, colorful, and, without a doubt, harmonious.  ...

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January 13th, 2021
NOVICEWEAR INTERVIEW
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Magnus Aske Blikeng founded his brand Novicewear in 2019. The brand works with local designers and producers to create its products on a limited scale, primarily sourcing fabrics from producers that have a workwear heritage. To collect.  ...

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January 13th, 2021
PATRICK MCDOWELL INTERVIEW
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When and how did you move towards sustainability?  I was 13 years old and my parents refused to buy me a new backpack for school, so I decided to make one myself. My art...

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January 13th, 2021
RIFÒ INTERVIEW
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Rifò, a project born from the intuition of Niccolò Cipriani, promotes the need for change in a time of real global emergency. Today, more than ever, we need an ethical and sustainable economy model that can shak...

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January 13th, 2021
SANDRO MARZO INTERVIEW
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What is fashion for you? "Fashion is a medium to express myself and the way I am observing the life, which is happening around me. It is a platform where I can show my creati...

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