MAGAZINE January 15th, 2021

BOBBLEHAUS INTERVIEW

Tell us about your career and how your reality was born.

"My current reality was born when I decided to design for myself. I worked in the industry for 3 years after graduating college, building up the experience I’ve brought with me today. I was raised in Colorado, where I did lots of sports and outdoor activities. I find that highly technical sports brands are coveted now; and for good reason. When clothing serves a functional, useful purpose, and is exciting to wear, it becomes truly memorable."

How do you carry on the tradition in line with the times?

"My creative process always starts from what I have idealized, and still idealize in the details of clothing itself. I ask myself, “how can this detail, this cut, ultimately, this piece of clothing improve someone’s life? What does it inspire them to do?”

What are your iconic pieces that characterize your brand and how they were born?

"The popular vote definitely goes to the BH Ramen Print set that includes a short sleeved button up shirt, straight leg pants, and matching bucket hat. The BH Ramen noodle cup graphic was developed during April 2020 at the height of the quarantine, when all we ate were cup of noodles."

What are the craft techniques that are part of your heritage and which you still use?

"I reference highly technical wear and skatewear. Previously, I worked for traditional streetwear companies. Bobblehaus can be categorized as streetwear, but I think it’s more thoughtful than that. We use fabrics such as recycled cotton, and TENCEL - which is 100% biodegradable. We also like the concepts of atypical male and female stereotypes, such as soft masculinity. We like softening the traditional male stereotypes in streetwear, and encouraging emotional intelligence among our community."

Projects for the future and what strategies are you developing to overcome this hard moment.

"After finishing up our current pop-up gallery/retail space in Brooklyn, we’re hoping to travel to Shanghai, and begin global expansion through our connections there. During the pandemic, the adjustment of remote work and highly limited capacity in our pop-ups have been a huge learning experience. I’m big on efficiency, and my frustration shows when we’re being less efficient.  To overcome this, we’ve been doing more live design over screen share; so our design team will be on hours long calls to do this work. It definitely has gotten easier, and I’ve been able to learn a lot more about how my team works. We also still held 2 pop-ups this year in 2020, leading into 2021, and have found our local and global communities positively responding, whether at home or in person."




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