MAGAZINE June 17th, 2021

BRAND ALERT: RICK OWENS EXCLUSIVELY FOR MODES WITH SWAMPGOD

By Massimiliano Benetazzo

 

Rick Owens is the designer who redefined the concept of avant-garde and introduced a totally new aesthetic to the contemporary fashion scene with his revolutionary vision. Today, he presents a new concept linked to sustainability with a strong spirit of reinvention and collaboration: a first capsule, exclusively for MODES, offering a range of upcycled garments rethought and reworked by the young Venetian designer Swampgod.

The collection is totally unisex and revolves around the comfortable, easy-to-wear jersey garments that are at the core of Rick Owens world in the neutral shades that are a true visual signature of the brand. From bomber jackets and hoodies to sleeveless tops and shorts, the clothes respond to the need of being timeless, far from seasonality and trends, for a truly sustainable collection.

The quest for sustainability has always been a driving force for MODES that transformed the shop through an installation and its windows with a series of reassembled mannequins.

As the designer said, "I am very passionate about the debate that is currently affecting the fashion industry on the need to rethink the production process in a more responsible way. And it was with this proactive spirit that I asked Swampgod to rework some pieces from past seasons, with the same approach with which I started working on my collections 20 years ago".

Aldo Carpinteri, Founder & CEO of MODES confirms that sustainability is a top priority for his store, already explored through a series of projects and processes. "Becoming the showcase for a collection that expresses all the creative potential linked to the world of upcycling is a further step in that direction, and we are very happy to remain a laboratory of experimentation and expression for the most important designers and new talents."

OTHER ARTICLES

ADIFF SS22
Discover more →

What are the aesthetic codes and the essential reference points of your brand?...

See more →
WHAT IF UPCYCLE
Discover more →

WHAT IF upcycle is a service that promotes a sustainable approach to production, creating quality functional unique accessories, made out of scraps, stock or unsold products. Its founder explains in detail its philosophy and modus operandi. ...

See more →
MISHIMI SS22
Discover more →

  Behind Mishimi there is Michelle Sciarra, 24, from San Benedetto del Tronto (AP). Her scientific studies pushed her towards upcycling and more responsible fashion as it gave her the awareness on ecological and bio...

See more →
BROWNMILL COMPANY SS22
Discover more →

  Can you tell us about the collection you are presenting at White? Inspirations, key pieces, materials…. The colle...

See more →
THE SILTED COMPANY SS22
Discover more →

  How and when The Silted Company was born? The brand was born in 2016 in Romagna, from the idea of two friends (back then a little older than...

See more →
FESTA FORESTA SS22
Discover more →

  Introduce yourself My name is Laura Zura-Puntaroni, I'm 29, I come from the world of architecture but I am passionate about a thou...

See more →
OH CARLA SS22
Discover more →

  Why a responsible brand? A brand born in this historical moment cannot fail in questioning itself about sustainability. Obviously,...

See more →