MAGAZINE June 18th, 2021

F/CE. SS22

 

Can you tell us about the collection you are presenting at White? Inspirations, key pieces, materials…

At F/CE., key to our design philosophy is the concept of technical fashion. We focus on 3 areas - style, material and functionality - to achieve this. Over the last 2 collections, we have also focused on sustainability - incorporating recycled and organic materials whenever possible and making improvements in every area of our business. Now 60% of our products use recycled nylon yarn, and we have also introduced new eco-friendly materials including ECOPET, recycled Polartech, synthetic leather and organic natural materials. Each collection is inspired by a country. We travel around the country - experiencing life, architecture and culture, using what we learn and experience in our designs and collection. The collection Ephemerality is inspired by Morocco. It references the ephemerality of life - the nomadic customs of the Berber people, the rhythms and energy of Jajouka music and the ever changing patterns and textures of the Sahara Desert. Key materials for this collection include organic cotton, natural linen and high-performance recycled nylon and polyester. The desert landscape has provided a lot of inspiration for this collection - the natural tones, flowing silhouettes and lightweight layered designs that allow airflow, space and natural shadow. 

Sustainability has become a crucial issue for the fashion industry (and not only). From this point of view, how does your brand position itself?

At F/CE. our goal is to discover the ways in which fashion can improve people's lives. From that point of view, we believe that we need to be aware of and outline our own Sustainable Development Goals in order to reduce carbon dioxide emissions and to ensure the survival of a green planet in 20 or 30 years time. As a brand, we have been developing our awareness of environmental issues and refining our own practices for the past three years, in order to make a more sustainable, positive impact. We set realistic and achievable SDGs aligned to our size and reach, gradually increasing these targets over time. We believe that changes need to be made at every level - from the largest corporations to the individual. By making more eco-conscious decisions, we can all have an impact.

In the age of social media, non-stop communication and constant change, what should a brand focus on to carve out its own space?

Thanks to the development of social networking sites in the last 20 years, we have expanded our reach as a brand and it has become much more accessible for our products to be seen around the world. At F/CE. our goal is to create value and improve our customers' lives. We believe that to achieve this, it is more essential than ever to produce visuals and content that clearly express our brand identity - sharing the philosophy and concepts that underpin our brand.

Is it important to highlight the workmanship and, in general, the manufacturing production process? 

At F/CE. we often work to develop exclusive, original textiles alongside our partner organisations. This enables us to produce a uniquely functional, stylish range of items. Of course, the workmanship and manufacturing and development processes are very important in creating a high-quality product, but we believe that it is even more important to communicate and deliver these benefits clearly to the consumer. We emphasise the functionality of the product to the consumer, in order  to share the benefits and ways that our items can improve daily life.

Any new projects on the way?

In the near future we will be releasing some collaborations alongside a wide range of partner brands - our collaboration projects always echo our philosophy: Functionality, Culture, Exploration.

 

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