MAGAZINE June 18th, 2021

FOXYLAB NY SS22

 

What are the aesthetic codes and the essential reference points of your brand?

“FoxyLab New York identity lays in between art and fashion, the two worlds, that, in the eye of Oxana De Castro, the creative director and founder of the brand, are co-existing and inseparable. In creative laboratory of FoxyLab New Yorkwe introduce art into fashion, and create haute-couture streetwear capsule collections in partnerships with artists from all over the world. Collaborating with artists is a substantial part of our mission to make art wearable and eliminate boundaries between art and fashion. We target the audience of modern expressionists, in other words, trendsetters from the streets of New York City, where our original urban aesthetics is born. The adventurous, frivolous, and charismatic attitude of street culture is reflected through relaxed, oversized silhouettes”.

Tell us about the collection you are presenting at White (i.e. inspirations, key pieces, materials)

“A collection Awakenis a result of collaboration of FoxyLab New York and Edward Acosta, and it will be shown at White. Edward Acosta is a Latin American visual artist based in New York. He has always been intrigued with art and bold design. Acosta is inspired by Pop Art, Street Art, Graffiti and Abstract Expressionism and works with an array of techniques and styles, constantly pushing his boundaries in effort of creating his ultimate brand. A thin edge of seduction and consumerism fetish is thoroughly blurred in Acosta’s art with the use of both light, and dark tones. Bold lines serve as a fashionable juxtaposition of a peaceful dream-like state and an action, presence in the moment, interpreted by vivid colors.Awaken is also inspired by Acosta’s intention to romanticize a state between dreams and reality.

Sustainability has become a major issue for the fashion industry (and not only that). What’s the brand attitude in relation to it?

“FoxyLab New York puts sustainability in the center of production. We only produce essential clothing, and use high-quality sustainable materials that are durable and reliable. As a part of our upcycling program we started Eternal Beauty line, in which we craft dresses from vintage bottoms, that we find in antique stores of NYC, and FXLB tops, either a t-shirt, a hoodie, or a pullover. Each upcycled dress is a masterpiece given an endless lifespan.

We live in the age of social media, non-stop communication and rapid changes. On what should a brand focus to carve out its own space and draw public attention?

“Our clothing is made for the individuals who are not fearful of expressing their boundless creativity. Our limited edition collections have one-of-a-kind approach and evoke the feeling of belonging to something special when being worn. At the same time, FoxyLab New York collections combine only comfortable pieces, including t-shirts, polos, hoodies, pullovers, that can be worn as a statement piece in absolutely all life situations. This particular focus on the preferences of modern generation and our constant intention to stand out captures and affects the attention of our audience”. 

Do you think it is important to stress on workmanship and, broadly speaking, on the production process of the garments? If so, how can this be communicated?

“In our opinion, every purchase a customer makes is an important investment, which gives him an absolute right to be fully engaged in the topics of workmanship and production process. Making a purchase, a customer must know who worked on the production of the garments, did it harm the environment, was the cheap labor used, was the low-quality paint and materials used? Creative director of FoxyLab New York Oxana De Castro believes, that the transparency about these aspects builds the relationship between the brand and the client, also making the brand credible and more valuable. We seek to tell more about our production process through various media channels, and FoxyLab New York website”.

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