MAGAZINE June 18th, 2021

FOXYLAB NY SS22

 

What are the aesthetic codes and the essential reference points of your brand?

“FoxyLab New York identity lays in between art and fashion, the two worlds, that, in the eye of Oxana De Castro, the creative director and founder of the brand, are co-existing and inseparable. In creative laboratory of FoxyLab New Yorkwe introduce art into fashion, and create haute-couture streetwear capsule collections in partnerships with artists from all over the world. Collaborating with artists is a substantial part of our mission to make art wearable and eliminate boundaries between art and fashion. We target the audience of modern expressionists, in other words, trendsetters from the streets of New York City, where our original urban aesthetics is born. The adventurous, frivolous, and charismatic attitude of street culture is reflected through relaxed, oversized silhouettes”.

Tell us about the collection you are presenting at White (i.e. inspirations, key pieces, materials)

“A collection Awakenis a result of collaboration of FoxyLab New York and Edward Acosta, and it will be shown at White. Edward Acosta is a Latin American visual artist based in New York. He has always been intrigued with art and bold design. Acosta is inspired by Pop Art, Street Art, Graffiti and Abstract Expressionism and works with an array of techniques and styles, constantly pushing his boundaries in effort of creating his ultimate brand. A thin edge of seduction and consumerism fetish is thoroughly blurred in Acosta’s art with the use of both light, and dark tones. Bold lines serve as a fashionable juxtaposition of a peaceful dream-like state and an action, presence in the moment, interpreted by vivid colors.Awaken is also inspired by Acosta’s intention to romanticize a state between dreams and reality.

Sustainability has become a major issue for the fashion industry (and not only that). What’s the brand attitude in relation to it?

“FoxyLab New York puts sustainability in the center of production. We only produce essential clothing, and use high-quality sustainable materials that are durable and reliable. As a part of our upcycling program we started Eternal Beauty line, in which we craft dresses from vintage bottoms, that we find in antique stores of NYC, and FXLB tops, either a t-shirt, a hoodie, or a pullover. Each upcycled dress is a masterpiece given an endless lifespan.

We live in the age of social media, non-stop communication and rapid changes. On what should a brand focus to carve out its own space and draw public attention?

“Our clothing is made for the individuals who are not fearful of expressing their boundless creativity. Our limited edition collections have one-of-a-kind approach and evoke the feeling of belonging to something special when being worn. At the same time, FoxyLab New York collections combine only comfortable pieces, including t-shirts, polos, hoodies, pullovers, that can be worn as a statement piece in absolutely all life situations. This particular focus on the preferences of modern generation and our constant intention to stand out captures and affects the attention of our audience”. 

Do you think it is important to stress on workmanship and, broadly speaking, on the production process of the garments? If so, how can this be communicated?

“In our opinion, every purchase a customer makes is an important investment, which gives him an absolute right to be fully engaged in the topics of workmanship and production process. Making a purchase, a customer must know who worked on the production of the garments, did it harm the environment, was the cheap labor used, was the low-quality paint and materials used? Creative director of FoxyLab New York Oxana De Castro believes, that the transparency about these aspects builds the relationship between the brand and the client, also making the brand credible and more valuable. We seek to tell more about our production process through various media channels, and FoxyLab New York website”.

OTHER ARTICLES

CASAGIN SS22
Discover more →

  CasaGIN is an Italian start-up of sustainable underwear and clothing. How was the brand born? The CasaGIN project was born in 2017...

See more →
FESTA FORESTA SS22
Discover more →

  Introduce yourself My name is Laura Zura-Puntaroni, I'm 29, I come from the world of architecture but I am passionate about a thou...

See more →
THE SILTED COMPANY SS22
Discover more →

  How and when The Silted Company was born? The brand was born in 2016 in Romagna, from the idea of two friends (back then a little older than...

See more →
MISHIMI SS22
Discover more →

  Behind Mishimi there is Michelle Sciarra, 24, from San Benedetto del Tronto (AP). Her scientific studies pushed her towards upcycling and more responsible fashion as it gave her the awareness on ecological and bio...

See more →
WHAT IF UPCYCLE
Discover more →

WHAT IF upcycle is a service that promotes a sustainable approach to production, creating quality functional unique accessories, made out of scraps, stock or unsold products. Its founder explains in detail its philosophy and modus operandi. ...

See more →
CLANDESTINA SS22
Discover more →

  What are the aesthetic codes and the essential reference points of your brand? “Imagine you are the child of soviet misha and di...

See more →
VUSCICHE' SS22
Discover more →

  Behind Vusciché is Diana Eugeni Le Quesne, former rebel world’s citizen with years of experience in visual arts, fashion and technology. At some point she feels the need to go back home, in Abruzzo, where she m...

See more →