MAGAZINE June 18th, 2021

GIN SALEMÒ SS22

 

Born and raised in Lithuania, Gin Salemò lived and studied around the world, until she landed in Milan, where she decided to found the brand that bears her name. The project is conceived as a collection of artistic creations and thoughts, defined by a less materialistic and more collaborative vision of the future.

How can your brand be defined sustainable?

I focus on environmental and social sustainability, dealing with issues such as stereotypes, discrimination, issues related to feminism. I see sustainability as a true philosophy, a new way of thinking, rather than producing. At the heart of my research there is innovation: in fact, I enjoy finding new ways of creating: pushing on sustainability, interest and comfort.

What other values ​​does your brand embrace?

A story that stays alive, which never loses its relevance: artistic as well as ecological. In fact, my collections are not tied to seasons but are presented as open narratives, which is efficient from all points of view. True luxury is time: for each collection I like to develop a handmade fabric made in collaboration with Italian artisans (and this time I will also include a higher number of techniques).

How does your brand stand out?

A garment it is never just a product, but a mean of artistic communication.

Tell us about your latest collection.

In Penelope: Chapter 1 I talk about women labeling and gender stereotypes, recycling and transforming wedding dresses into unisex garments. We need to stop perceiving women as wives  and mothers only. In addition, the wedding dress is a perfect to be recycled, as it is usually worn only once in a lifetime.

In Penelope: Chapter 2 I deal with the main idea of ​​the story, presenting new colors, transformations, structures. Looking for new ways to combine innovation and recycling with artisanal techniques.

Fashion: an instrument of expression or a manifesto of intentions?

Both, to me fashion is a very powerful kind of art, by choosing the right messages it is capable of changing the world.

 

OTHER ARTICLES

ĀPA-INTEMPORAL SS22
Discover more →

  Can you tell us about the collection you are presenting at White? Inspirations, key pieces, materials… ĀPA-Intemporal is presen...

See more →
WHAT IF UPCYCLE
Discover more →

WHAT IF upcycle is a service that promotes a sustainable approach to production, creating quality functional unique accessories, made out of scraps, stock or unsold products. Its founder explains in detail its philosophy and modus operandi. ...

See more →
DORIA & DOJOLA
Discover more →

Doria & Dojola is a Milanese brand that blends the talent of creatives trained at the Central Saint Martins College of Art and Design with the expertise of Biella fabric producers....

See more →
SIMON CRACKER SS22
Discover more →

  Simone Botte is a graphic designer who works in a fairly famous fashion company: by the time he is realizing that through clothing he could begin to have his say. The idea of ​​the Simon Cracker brand arrived ...

See more →
VUSCICHE' SS22
Discover more →

  Behind Vusciché is Diana Eugeni Le Quesne, former rebel world’s citizen with years of experience in visual arts, fashion and technology. At some point she feels the need to go back home, in Abruzzo, where she m...

See more →
R3UNITE SS22
Discover more →

  1. Can you tell us about the collection you present at WSM? This collection presents seaso...

See more →