MAGAZINE June 18th, 2021



Behind Mishimi there is Michelle Sciarra, 24, from San Benedetto del Tronto (AP). Her scientific studies pushed her towards upcycling and more responsible fashion as it gave her the awareness on ecological and biological issues. Her brand was born in 2020 from the desire of taking distance from fast fashion, in synergy with the great passion for international pop culture.

Why this name?

The name comes from a crasis of my name Michelle, and from the Japanese word 'shimi' し み, whose meaning is stain, a concept related to the 'color spots' that merge together to create drawings and paintings, the main characteristic of Mishimi.

Why a sustainable brand?

Mishimi carefully chooses selected second-hand garments and new garments made with organic or recycled fabrics.

What does sustainability mean for you?

For me, sustainability means having as little impact on the environment as possible through the creation of a limited number of garments that allow us to maintain high quality standards, without giving up the pleasure of indulging in something desirable from a style point of view.

What other values ​​does your brand embrace?

We strongly believe in the value of Italian and local craftsmanship; a feature that contributes to further embellishing the garment and making it unique in its kind.

Where do the materials come from?

The second-hand garments we work come from small local retailers located between Marche and Abruzzo. Then, we hand-paint every piece using selected materials to ensure maximum resistance and color brilliance.

How is your brand unique?

Each of our pieces is unrepeatable: the painted themes go from Japanese culture and sub-culture to the great Italian advertising posters up to the most recent artistic manifestations.

Tell us about your latest collection.

Mishimi currently produces single pieces and some capsule collections which are also made up solely and exclusively of unique pieces with a basic theme, such as our latest Atemporal Capsule Collection" inspired by the vaporwave movement and the souls of the 80s. We consider every piece an artistic product ».

What are your next projects / goals?

We are creating a small capsule-collection of blazers inspired by the concept of correspondence which will be released in September. Stay tuned!.



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