MAGAZINE June 18th, 2021

OH CARLA SS22

 

Why a responsible brand?

A brand born in this historical moment cannot fail in questioning itself about sustainability. Obviously, everyone then tries to find their own solution, their own way of being one.

What does sustainability mean for you?

Our way of being sustainable starts from the materials used. We are working with textile companies to recover all those disposed warehouse fabrics that thanks to our work can be implemented in a different way. For example, for this second collection, 002, we worked with the jersey company Jackytex. Our garments are all unique but also reproducible, made to order. This approach is obviously more complex but allows us to avoid inventories and therefore unnecessary waste.

What other values ​​does your brand embody?

We strongly believe in collective creativity in which different skills can come together for common projects. This thought of ours has already led us to the realization of our tarot cards with Laura Tura and to the creation of accessories for our collections with Andrea Cocco and Kushami. We also want to emphasize that everything we have managed to create up to now has been possible thanks to the support of professionals who believed in us, the art director and stylist Ivan Bontchev and the brand coordinator Francesca Ballardini.

Tell us about your latest collection, the second, right?

Yes, the second! It all started with a documentary about the life of volcanologists Katia and Maurice Krafft. Their history and their photos collected in the book “The fire of the earth” then merged with Rothko's brushstrokes creating chromatic synergies, material encrustations and with Neil Krug's photos. Such small fragments of cashmere gauze embroidered together build tops on our bodies; the opaque tulle lights up next to metallic gauze on jumpsuits and dresses draw the silhouette leaving small "craters" on the body. Crystals and semi-precious stones mix in embroidered material on a padding that enhances and structures every garment.

Fashion: an instrument of expression or a manifesto of intentions?

Absolutely an instrument of expression, if able to become the manifest of a shared expression, even better.

Make a wish for yourself and one for the future of the Italian fashion system.

Perhaps the two desires can merge.. we hope for a future in which craftsmanship is truly supported, valued; where certain feelings are back, like the desire for a garment and for well-made items, making people feel attached to what they buy. We also hope that this will happen through shared creativity: different synergies for the realization of a common, sustainable vision, in which individual differences can be recognized.

 

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