MAGAZINE June 19th, 2021

ROBERTO DI STEFANO SS22

 

How did your company start?

When I opened the brand Roberto di Stefano in 2017, I focused everything on strong and minimal, everyday and functional design. For a year now, however, I have embraced sustainability, where I feel I belong to. I completely changed my approach to my work by creating a line that is 100% vegan, plant-based and cruelty free. For me the change was necessary and essential. This is a first step. It is a work in constant evolution that goes hand in hand with the search for new materials and more ethical ways of producing and communicating.

What are the flagship pieces of your brand?

The iconic model is definitely the Story VIII which with its geometric lines and minimal style fully reflects my aesthetic that revolves around a clean and apparently essential design, but full of contrasts. In fact, in my first sustainable collection, I decided to add rope, a natural element, in strong contrast with the austere lines. I am interested in combining different materials with each other, studying volumes and elements with the aim of creating a different and personal aesthetic. 

Tell us about your new collection...

For the SS 22 collection I took into consideration all the cliché elements of the summer period, choosing warm and bright colors, fringes, weaves, raffia and rhinestones declining them in the minimal and defined style that define the brand, creating an intentional reinterpretation of discounted elements, distorting their image and use. It will be an eclectic collection full of oxymorons, full of novelties. The Story VI, Story VII, and Story IX models are offered in four new colors while the iconic Story VIII piece will be presented both in different shades and with other processes made with sustainable materials. This new collection also expands in the style range; in addition to the 8 permanent ones, we see the introduction of 6 new shapes, declined for women and genderless consumers, which cover new opportunities for use, from travel to leisure.

Are there innovative materials in the production process?

 In addition to the Desserto material, to which I remain faithful not only for the concept of innovation and sustainability, but also for its highly performing and resistant texture, this year I decided to implement the usage of innovative materials by choosing woven natural squared juta and recycled cotton linings.

On going new projects ?

My plan is to continue doing what I believe in, getting closer to the concept of well rounded sustainability. Keep on researching so that the collection and what it represents is constantly evolving.

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