MAGAZINE June 18th, 2021

SARA VALENTE SS22

What about Sara Valente's DNA?

Authenticity, every single piece is conceived, designed and produced by me. It is a concept of pure craftsmanship that makes Made in Italy, and therefore “knowing how to do things well”, its strong point. It is a small production that offers so many advantages, first of all the one of having a unique bag, because it was created throughout the production phase by a craftsman; the quality of materials is a must have for the brand, fine leathers purchased within our territory too, which supports Italian supply chain.

What is the name of the collection you present at White?

ERA - Cleanliness, Essentiality, Transformation. 

These are the keywords of the collection inspired by Mother Earth, bearer of fruits, unique creator. The collection was born in a crucial moment of my life, I was pregnant and got inspired to create a line that somehow represented the transformation, the enrichment of the body, a new rebirth. Each ERA bag is enriched and transformed, the PAPIRA for example rolls up and unrolls like a papyrus, giving additional space and becoming a new object, acquiring a new shape.

The TUBA resembles a passage, a casket, a caring nest; VENUS has the soft shapes of Mesopotamian female statues, a symbol of prosperity and fertility.

Future projects?

I am working on the new Sara Valente collection, which will follow the usual fil rouge: cleanliness, rigor, minimalism, with references to the world of nature and above all with the unique and authentic imprint of Made in Italy craftsmanship. It is essential to pass on our savoir-faire and underline its importance, now that everything has become too fast. We notice instead a change of gear, an approach to tradition, to care, we prefer few things that last over time, that accompany us for a long time, this is the true concept of ease.

In Sara Valente’s campaigns the call of nature is strong ...

I keep working with the same team because "a winning team cannot be changed".
It is a group of young people from Rome, the city where I live; the Art Director is Sara Schiavo, the photographer is Ilaria Ieie, originally from L'Aquila but living in Rome. With them we speak a common language made of simplicity, color, essential perfection of light and a tendency to a beautiful image that can also be conveyed on social channels such as Instagram.

 

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