MAGAZINE June 19th, 2021

SEAY SS22

 

How did you choose the name of the brand and how did the idea of Seay's come about?

Actually, we started with the name Soseaty Collective because Soseaty is the union of several words: SOS, Sea and the pronunciation of the name that is Society, meaning, a collective that helps the sea from the pollution caused by plastic waste. Soseaty Collective is therefore the platform with which we will create various sustainable brands. The first is Seay and is related to clothing. We started with two people, Alberto Bressan and myself as founding partners, now the team counts nine people.

Where does the inspiration and style of your collections come from?

The first season was made in collaboration with an Uruguayan artist, who lives in Hawaii, named Eduardo Bolioli, an artist who designed boards for the greatest surfers of the 80s from Kelly Slater to Sunny Garcia. For the second collection we instead decided to create an internal design team, in order to expand our inspirational world.

Let's talk about the fabrics in the collection and their sustainability.

The men's beachwear and also the windbreakers are made from 100% recycled plastic, which can be the classic plastic recovered from the oceans or post-consumer plastic. In the women's line, on the other hand, we are unable to reach the 100% because of the presence of  the elastomer, which at this moment cannot be made with recycled elements. In this case we achieve 90% sustainability of the garment. For the sweatshirts and T-Shirts we use a GOTS certified organic cotton instead. All our products are Made in Italy and we produce them in Veneto. Our core business, as we said, is the product made of recycled, regenerated and obviously certified materials. But since we have decided to take care of every aspect of our company, to be as green as possible, we also pack all the garments in organic and compostable packging. In addition, our logistics are carbon neutral.

Can you tell us the business model you invented?

The Model is called Re3. It was born as a green bonus to those customers who decide to return o Seay a used garment that they no longer wear and which, if not handled otherwise, will end up in landfill soon. The name Re3 stands for - Re-use - Resold - Re-sell - or - Re-generated - depending on their aesthetic and functional conditions. For each item sold we offer a refund of 20% of the value of the item itself if the customer returns us an item of the same type as the one he just bought. Depending on the conditions, the returned garment is resold as vintage (RE-sell) by the cooperative that helps us in the collection phase of our customers' used clothing, or given to people in need (RE-use), or if in very bad conditions it is regenerated (RE-generated) in new yarn to then implement it in the production of our future lines. With Re-sell and Re-use we help life cycle extension of those garments that are still wearable, while with RE-generate we aim to a closed circular model. We also mentioned transparency and it is therefore time to talk about how we track the used clothing collected. Thanks to a QR code tracking system, our customers have the ability to check in real time how the items delivered to us have been implemented.

 

 

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