MAGAZINE June 19th, 2021

THE SILTED COMPANY SS22

 

How and when The Silted Company was born?

The brand was born in 2016 in Romagna, from the idea of two friends (back then a little older than twenty), sharing a passion for surf and a strong interest in fashion. The initial goal was to create easy to wear clothing, mainly for friends, and to play around with graphics that would recall the surf world. Comfortable clothes, good to wear on daily and for everyone, men and women. 

What is the DNA of your project?

Inspired by the surf world, the link to water, nature and the sea is at the base of SILTED. Our social profiles not only talk about the collections, but they give life to a collective of artists, photographers and creatives that with their work portray and support our brand. From a collection point of view, we have tried since the beginning to maintain our authenticity, linked to the territory for everything that relates to the production: the collection SS22 has been entirely produced in Italian factories that work ethically and are conscious towards sustainability.

What are you presenting during this WSM edition?

We have decided to introduce our surfer bag: it`s created from the recovery of old wetsuits that we have collected during the years and manufactured following the idea of up-cycle. Surfers as we are, what pushed up to start this project was the idea of giving a second life to all the old wetsuits that are no longer usable. We also thought that it was a beautiful idea that every bag is different because it’s the result of mixed materials, and that through our website you can send us your old wetsuit in order to have a customized bag. 

Which materials do you prefer for your items?

We try to favor materials that come mostly from natural resources, with an always growing attention to fabrics produced in ways that don’t have an impact on the environment. What we care about is to create a product of high quality in terms of manufacturing and pleasant for the consumer: all the feedback we have received on our collections mention these two factors – high quality fabrics and nice to wear pieces, with a low impact on the planet. 

What are your future projects?

In the last couple of years, following the difficult times our sector went through together with many others, we have been working on collections more structured and complete to satisfy the desires and needs of a target market always growing and asking for more. Expanding and getting better, maintaining our identity is the challenge for the near future, but we have a more urgent goal: becoming a brand more and more close to the environment also in the research of fabrics and materials. We still have a long way to go here, as of today 30% of our collection is created with zero/low impact on the environment, but in the coming 2 years the objective is to achieve the 100%.

 

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