MAGAZINE June 19th, 2021



Behind Vusciché is Diana Eugeni Le Quesne, former rebel world’s citizen with years of experience in visual arts, fashion and technology. At some point she feels the need to go back home, in Abruzzo, where she makes peace with her land and, from 2019, starts her search for a more human lifestyle through creativity.

Your first memory linked to fashion.

Many... The unbearable idea of wearing the school’s apron, the men jackets of my dad with three buttons, the high wedge sandals of my mum and the absurd hats of my grandma! But the most vivid is the smell of the fabrics closed in the chest and the face of my grandmother saying: “let’s see what’s inside here” – open them would release in me a deep sense of surprise.

How and why you founded Vusciché?

I founded Vusciché because I still have something to say in the creative world and I’ve always loved, since when I was little, an epic change, the unexpected endings, the storm before the quiet, the energy that moves up and inspires us to be unique. Everything was born from a close encounter with a blanket from Abruzzo that was going to wind up the night table during a relocation. The blanket was marvelous, the night table was rather ugly. From that piece my first prototype was born.

The name, what does it mean?

Vusciché comes from the abruzzese dialect vuscecà, vuscechì, vuscicà: to shuffle. It’s actually what my brand does: it mixes the old fabrics with pieces locally produced or certified Westemark, letting free a style and the voice of a specific land.

Why a sustainable Brand?

In 1994, after the Architecture degree, I obtained a PhD in engineering from the University of Rome, where the main subject was the sustainable city. I deeply loved the theme and the need, nowadays, to change the fashion industry gave me the opportunity to work on a style based on the values of recycle, re-use and fight against the waste that brings to light the social and environmental changes we are part of.

In what do you think your brand is different from others?

I don’t know if it’s different, probably my research is linked to all those people who are asking the same questions. For sure my product carries a high artistic value, linked to the land where the production takes place. Looking for materials in Abruzzo is like translating my origin in a language that the rest of the world can understand.

Tell me about your last collection.

The rhizome talks about connections far away from conformity, meant as roots that grow parallel to the networks; characters seemingly broken try to create an alternative network, exploring emotions very close to the abilities of the body and nature. It’s in nature that we use the term to describe organizational events that develop horizontally and in which every single knot keeps being part of a comprehensive system, but they are all potentially fully independent from it. This collection is built with vivid cuts, unravelling that define the pieces, sharp silhouettes, wide overlayers, hand stitches, loose threads, overlapping, stitching that resemble organic plants. These clothes want to be wore multiple times, it doesn’t matter if you’re a man or a woman.

Fashion: a tool for expression or a manifest of intentions?

Both. A tool for expression for who thinks of it and wears it and surely now a manifest open to declare values such as traceability, territoriality, safety, memory and future. I would say it’s a manifest of human nature.



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