SPECIAL AREAS
THE CUBE
In the iconic Superstudio Più location, via Tortona 27, a space strongly characterized by design dedicated to research footwear, in which stylistic innovation defines the type of new generation brands, capable of giving an answer to the new instances of the shew market.
THE SUK
In the industrial spaces of Base – Ex Ansaldo, via Tortona 54, a warm and welcomimg atmosphere of a scenic setting which reproduces a Middle-Eastern Suk. An original stage to introduce smaller, research companies in the field of fashion, accessories, lifestyle, beauty.
WHITE LOFT
Three lofts dedicated to brands with a sophisticated concept and artisanal details, but defined by advanced constructions and shapes, inside Superstudio Più – Tortona 27. Brands faithful to a tailoring tradition which have reinterpreted elegance archetypes, relying on research and stylistic innovation.
SECRET ROOMS
Five secret rooms located inside Superstudio Più, Tortona 27, dedicated to as many new generation international designers who have already caught the eye of key accounts among top buyers from all over the world and who will make their debut on the European stage starting from WHITE.
EXPOWHITE
A brand-new international fashion Expo spread across different locations in the Tortona Fashion District, hosting designers coming from countries which don’t fall within the traditional fashion lines, ready for the international markets. An ideal setting up to welcome fashion collections and show their appeal to buyers.
SAUDI 100 BRANDS
The Magna Pars Hotel, via Tortona 15, hosts the global traveling exhibition Saudi 100 brands: a showroom dedicated to the most competitive creativity coming from Saudi Arabia and facing the international market, realized in collaboration with the Ministry of Culture and the Saudi Arabia Fashion Commission.
